If you look at the acquisitions of Google in the 00's, it's pretty obvious : in 03 they buy AdSense, 05 Analytics and Android, then in 08 Doubleclick, having th

If you look at the acquisitions of Google in the 00's, it's pretty obvious : in 03 they buy AdSense, 05 Analytics and Android, then in 08 Doubleclick, having their hands every part of the supply chain. Facebook then came along and followed the playbook with the social buttons. Brilliant move, regardless of how we feel about that.