55 ms·
Also - pretty much all ad networks are rounding errors compared to Google and FB, which make up 85% of all new ad spend. The last 15% is mostly Amazon, LinkedIn
by cm2012 7y ago
Also - pretty much all ad networks are rounding errors compared to Google and FB, which make up 85% of all new ad spend. The last 15% is mostly Amazon, LinkedIn, Twitter, Pinterest.
- skinnymuch 7y agoYahoo/AOL have to still be in top 5 right? I’d think Microsoft (even outside of LinkedIn) and Snapchat should have decent percentages of the leftover too. At least the former.
- cm2012 7y agoYahoo/AOL have terrible targeting and no bot protection, so generate very little revenue.
- skinnymuch 7y agoWhat do you mean? They generate billions in revenue. Are you saying they aren’t ahead of every company you mentioned except Amazon? Microsoft as a whole would be ahead too, but you only mentioned LinkedIn. Verizon Media is certainly ahead of those.