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I see. Has it been challenged ? I think a European citizen buying certain kind of products (pharma for instance) and then ending up in a marketing or adtech dat
by johnchristopher 7y ago
I see. Has it been challenged ? I think a European citizen buying certain kind of products (pharma for instance) and then ending up in a marketing or adtech database means GDPR would apply (because of the monitoring for retargeting purposes for instance).
- dahart 7y agoAgreed, a pharma purchase might amount to requiring GDPR compliance, not just for tracking, but also due to regional and international regulation on pharma products. I also agree that general tracking might unintentionally cross the line and turn into EU specific marketing, it does seem like most web analytics these days is geared for identifying regional differences and that that would count as monitoring EU behavior. GDPR is still in flux and being updated, but I don't know what's been tested in court. Best advice is to seek expert counsel.