The Effortless Experience says the opposite, and all kinds of industries are working very hard to make issue resolution as effortless as possible. That said, th

The Effortless Experience says the opposite, and all kinds of industries are working very hard to make issue resolution as effortless as possible. That said, those are definitely not long term contract type situations, where resolving the issue often means losing long term money. When you look at the industries with the best and worst customer service, it’s mostly just a difference between low and high switching costs.