> Plenty of them are working on normal consumer-facing products, the "software with a simple core and lots of customer visible features that are incrementally u

> Plenty of them are working on normal consumer-facing products, the "software with a simple core and lots of customer visible features that are incrementally useful", although maybe that's not the hype people want to believe. Honestly, it seems a bit elitist to me. I work at a company that pioneered SOA for both technical and organizational flexibility reasons and I'd say it's worked out pretty well for us!