People love their car, they just hate all the other cars. That is why car adverts always show ridiculously empty roads and cities. Sometimes you have to recogn

People love their car, they just hate all the other cars. That is why car adverts always show ridiculously empty roads and cities. Sometimes you have to recognize that in reality things are unsustainable and we are stuck in a local optimum far below what could be. And no, gradual doesn't get you out of a local optimum, and besides, we don't have the time. It takes a modal shift, and it needs to happen fast.