4 ms·

I think eliminating the demand is the ultimate way. The "promise" of AMP is fast delivery of the page and ease of use on mobile devices. Once we (as in "conte

I think eliminating the demand is the ultimate way. The "promise" of AMP is fast delivery of the page and ease of use on mobile devices. Once we (as in "content creators" or whatever) start building our sites that way, AMP will get used less and less.

donohoe 7y ago
And that has started. Checkout ThoughtCo from DotDash https://www.thoughtco.com/understanding-equivalent-equations-4157661 https://www.thoughtco.com/understanding-equivalent-equations... http://webpagetest.org/result/190803_ZS_b6b97a597768a9aac0ba97be25433862/ http://webpagetest.org/result/190803_ZS_b6b97a597768a9aac0ba... One side-effect is AMP now provides a reason not to do anything about your regular crappy pages.
- martin_a 7y ago
  Big thumbs up! Looks great on mobile and works very well. I think I will drop them a line and congratulate them later on their efforts. Maybe others should do so, too.
jotm 7y ago
Even if your website isn't up to the ridiculous speed standards of some tests, do yourself a favour and remove AMP. Your content and website are more important than 2 seconds shaved off the load speed. And start using smarter monetising techniques, not just stupid PPV/PPC ads.
buboard 7y ago
> Once we (as in "content creators" or whatever) start building our sites that way, AMP will get used less and less That is the sad part and why it needs to die - it won't stop. Google prioritizes their own system regardless of your work.
- thephyber 7y ago
  They aren't mutually exclusive, though. Even if AMP died, if reading / clicking thru to your web site is a bad experience (slow loads, lots of ads, autoplay of video that's unrelated to the article, clickbait links loaded by partners, etc) these are all friction against users returning and weigh on your site's reputation. If all of the players in the space use the same tactics, users will gladly migrate towards lower friction environments.
  - buboard 7y ago
    Users click whatever google tells them to. If that's AMP, there is no chance for other players.

donohoe 7y ago

And that has started. Checkout ThoughtCo from DotDash https://www.thoughtco.com/understanding-equivalent-equations-4157661 https://www.thoughtco.com/understanding-equivalent-equations... http://webpagetest.org/result/190803_ZS_b6b97a597768a9aac0ba97be25433862/ http://webpagetest.org/result/190803_ZS_b6b97a597768a9aac0ba... One side-effect is AMP now provides a reason not to do anything about your regular crappy pages.

martin_a 7y ago
Big thumbs up! Looks great on mobile and works very well. I think I will drop them a line and congratulate them later on their efforts. Maybe others should do so, too.

jotm 7y ago

Even if your website isn't up to the ridiculous speed standards of some tests, do yourself a favour and remove AMP. Your content and website are more important than 2 seconds shaved off the load speed. And start using smarter monetising techniques, not just stupid PPV/PPC ads.

buboard 7y ago

> Once we (as in "content creators" or whatever) start building our sites that way, AMP will get used less and less That is the sad part and why it needs to die - it won't stop. Google prioritizes their own system regardless of your work.

thephyber 7y ago
They aren't mutually exclusive, though. Even if AMP died, if reading / clicking thru to your web site is a bad experience (slow loads, lots of ads, autoplay of video that's unrelated to the article, clickbait links loaded by partners, etc) these are all friction against users returning and weigh on your site's reputation. If all of the players in the space use the same tactics, users will gladly migrate towards lower friction environments.
- buboard 7y ago
  Users click whatever google tells them to. If that's AMP, there is no chance for other players.