It may be just a name, but Facebook is clearly moving to consolidate/make interoperable Facebook messenger, Instagram direct and WhatsApp. And also bring WhatsA

It may be just a name, but Facebook is clearly moving to consolidate/make interoperable Facebook messenger, Instagram direct and WhatsApp. And also bring WhatsApp and Instagram direct into the advertising products it currently has available on Facebook messages like ads, and also the ability to opt into advertiser conversations via those platforms. This is the first step towards those coming changes. They are also merging (or have already maybe partially merged) the infrastructure powering their 3 messaging platforms. So yeah, it’s a name, but these properties are worth many billions of dollars and are only partially monetized right now. So this is a big step toward unlocking the value in instagram and WhatsApp. So yeah, it’s kind of a big deal.