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> It also strengthens its hold on those properties and makes it more part of one company. Harder to “break up” a company that is deeply intertwined We’re talki
by brown9-2 7y ago
> It also strengthens its hold on those properties and makes it more part of one company. Harder to “break up” a company that is deeply intertwined
We’re talking about the name of a mobile app.
- anpama 7y agoA mobile app that at least 1 billion people use to communicate with one another.
- clay_the_ripper 7y agoIt may be just a name, but Facebook is clearly moving to consolidate/make interoperable Facebook messenger, Instagram direct and WhatsApp. And also bring WhatsApp and Instagram direct into the advertising products it currently has available on Facebook messages like ads, and also the ability to opt into advertiser conversations via those platforms. This is the first step towards those coming changes. They are also merging (or have already maybe partially merged) the infrastructure powering their 3 messaging platforms. So yeah, it’s a name, but these properties are worth many billions of dollars and are only partially monetized right now. So this is a big step toward unlocking the value in instagram and WhatsApp. So yeah, it’s kind of a big deal.