Zuck does not care of how your think of the company now. The plan here is to blur the lines between the services so he can continue the ongoing quest to hoover

Zuck does not care of how your think of the company now. The plan here is to blur the lines between the services so he can continue the ongoing quest to hoover all data about you into one place. If it’s all “... by Facebook” people will eventually stop thinking it’s wrong for their messages to feed into an ad platform.