Bruce unfortunately calls the blog post a "Forbes essay" which it isn't, although it's an easy mistake to make. The trouble is the Forbes blogging network has

Bruce unfortunately calls the blog post a "Forbes essay" which it isn't, although it's an easy mistake to make. The trouble is the Forbes blogging network has almost nothing to do with Forbes proper but the forbes.com domain lends these blogs a credibility they haven't earned. For the record, any Forbes link that starts with /sites/ should be treated the same as you would any random blog.