I don’t really see the point in some fancy archival medium when so much data now is already stored in cloud-based servers with redundancy and constant hardware

I don’t really see the point in some fancy archival medium when so much data now is already stored in cloud-based servers with redundancy and constant hardware maintenance on a global scale. I think there would have to be an apocalyptic event to cause knowledge about significant events, people, and ideas to be lost. Paper and archeological history is absolutely riddled with holes, which doesn’t speak well of its durability.