I feel the same way. If it contains the word uBlock, it's going to loose no matter what. Maybe fork uBlock Origin, give it a new name, update the current uBloc

I feel the same way. If it contains the word uBlock, it's going to loose no matter what. Maybe fork uBlock Origin, give it a new name, update the current uBlock Origin official pages to point to the new one, keeping links in older threads still relevant for a while. I'd do my part and promote the new name as much as possible. I'm already spending a lot of time typing out the explanation about the current name whenever I get a chance.