It is an irrational emotion driven thing for me. It is sort of like not going to a particular amazing popular restaurant just because the service isn't good - i

It is an irrational emotion driven thing for me. It is sort of like not going to a particular amazing popular restaurant just because the service isn't good - it hurts me by not going to the restaurant and enjoying their incredible food but it becomes a matter of principle. Gandhi protested the British by spinning up his own yarn and making his own clothes, it is the concept not the objective ROI of his decision to not buy British-made goods.