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For some it is a competition. If you are on Forbes' top 10 it can be a sport to "beat" others on that list and rank up. Some (see Bill Gates) see that that comp

• lonelappde 7y ago
  It's silly to say that the person who spent decades scheming his way to to the top that list at the expenses of an entire industry, is not "seeing the value in that competition”. He just mellowed out when he got old and his wife convinced him.