I don't understand why, as a consumer, you'd care about brands. Corporations often differ in some fundamental ways. Since 2017, 100% of Dunkin Donuts locations

I don't understand why, as a consumer, you'd care about brands. Corporations often differ in some fundamental ways. Since 2017, 100% of Dunkin Donuts locations are franchises[1]. This puts a Dunkin Donuts location somewhere between a local business and a multinational corporation in my mind--when there are no local coffee shops available, I'll choose Dunkin Donuts over Starbucks, because I'd rather support small business owners who are more directly responsible to their customers. [1] https://en.wikipedia.org/wiki/Dunkin%27_Donuts#United_States https://en.wikipedia.org/wiki/Dunkin%27_Donuts#United_States