> inserting unblockable ads directly into the video stream. In a sense, it's already kinda happening with Twitch. A few months ago, they rolled out Server Side

> inserting unblockable ads directly into the video stream. In a sense, it's already kinda happening with Twitch. A few months ago, they rolled out Server Side Ad Insertion [1] which broke ad blockers. Now, ublock origin and streamlink can still block them though but the arms race will continue. I don't think it'll ever come to reencoding the video to incorporate ads because most ads are dynamics but maybe future encoders or hardware are really fast. [1] https://aws.amazon.com/media/tech/what-server-side-ad-insertion-ssai/ https://aws.amazon.com/media/tech/what-server-side-ad-insert...