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How can it distinguish itself without giving up the name that Aljoudi (and not AdBlock) has been hijacking? Imagine if a company launched a (non-Google) "Chrom
by papln 7y ago
How can it distinguish itself without giving up the name that Aljoudi (and not AdBlock) has been hijacking?
Imagine if a company launched a (non-Google) "Chromium" browser or non-Microsoft "Explorer" or "Edge", how would the authentic developer defend against that? (Probably with a trademark suit, which is a dificult strategy for a tiny open source project).
gorhill could create a brand new name to replace Origin, but hat runs the risk of losing even more people to the knockoff "uBlock".
Perhaps "uBlock Official" would be a better name than "uBlock Origin", but ultimately it comes down to a sog of hard marketing work to protect and build mindshare.
- coldpie 7y agoIt sucks to have to give up the name, but maybe it's just time to rip off that band-aid and do it.
- kgwxd 7y agoI feel the same way. If it contains the word uBlock, it's going to loose no matter what. Maybe fork uBlock Origin, give it a new name, update the current uBlock Origin official pages to point to the new one, keeping links in older threads still relevant for a while. I'd do my part and promote the new name as much as possible. I'm already spending a lot of time typing out the explanation about the current name whenever I get a chance.
- deleted 7y ago[deleted]
- derefr 7y ago> uBlock Official I’m pretty sure Eyeo did register the uBlock trademark, and has a good case to sue for someone implying through their product’s name that it’s “the official” uBlock.
- gmanley 7y agoThere definitively isn't a good case for Eyeo. See: First To File vs First To Use. The US is a First to Use country for trademark law. I'm not saying it's a clear and cut case at all but I'd actually bet on a Judge siding with uBlock Origin if it ever went to court, which is unlikely.
- kgwxd 7y agoI had this backwards. How in the world did AdBlock end up with rights to the uBlock name if 'uBlock' is a fork of what was originally called 'uBlock' but then became 'uBlock Origin'? Seems like the fork should have been required to change it's name. EFF should get in on this and resolve it once and for all.