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>“It’s crazy that more people don’t know about this,” said Marty Kratky-Katz, the founder of Blockthrough, which lets publishers monetize using Adblock Plus’s A
by hnaccy 7y ago
>“It’s crazy that more people don’t know about this,” said Marty Kratky-Katz, the founder of Blockthrough, which lets publishers monetize using Adblock Plus’s Acceptable Ads program. “I don’t think they mean any harm or have any malicious intentions. But it’s not like they were experts in balancing publisher monetization, or like they were elected. They’re just four dudes.”
Why would you ever want your adblocking list run by "experts in balancing publisher monetization"?
- eoShe7th 7y agoSounds like they would be balancing publisher monetization and serving malware and intrusive ads to users. Exactly the right kind of people we need to be running a adblocker list.
- tru3_power 7y agoYea seriously.. that dude seems so out of touch. Unfortunate that they set cadence of adding exclusion rules when they really could have leveraged this situation to make a real change on a lot of websites.
- GraemeL 7y agoI elected them when I turned on EasyList in my ad blocker. I certainly never elected Mr. Kratky-Katz to balance publisher monetization for me.
- eli 7y agoI'd prefer if it were run with the aim of never breaking functionality instead of never seeing an ad, but I understand I'm in the minority.
- papln 7y agoBecause moral fiber includes some notion of acceptable ads, even if current models tend to bad. However, I suspect that Easylist already supports acceptable ads in the form of "route the ads through the publisher's domain/servers" which puts accountability where it belongs, so it doesn't need further expert advice.
- luke0016 7y ago> Because moral fiber includes some notion of acceptable ads, even if current models tend to bad. Maybe your moral fiber. Definitely not mine.
- hinkley 7y agoKinda had the same reaction, but if you went to your friend's house every week and drank all his beer an never gave anything back, eventually that would make you feel bad. If I'm getting something that required skill and labor, 'moral fiber' suggests some quid pro quo. How are you going to reciprocate? At some point someone observed "we can profit off of audiences" so that answer was "by being an audience member." But now it's kind of a mess, and either we haven't found a better model or inertia and collusion have prevented it from arriving.
- luke0016 7y agoI'm not sure I really agree with the analogy, but there are other approaches that don't involve assaulting my senses. For instance, they could just flat out charge money for it. On a tangentially related note, I think there's a special place in hell for the engineers that created gas pumps that display ads while fueling. Those things are pure, unadulterated evil.
- hinkley 7y agoIt would be better if your friend insisted you bring beer instead of launching into a sermon or his MLM pitch, sure. But we’re talking about moral fiber. For some people “they hit me first” is not ethically sound. There’s some ambiguity here about who hit first, but rather than a fair exchange we are getting what is rapidly approaching brinksmanship. Nobody is really in the right here. But we also can’t seem to just go back to a paid model for high production values. We are satisfied with amateur work and underpaid professionals slowly burning a nest egg and hoping something changes. The advertisers are the only ones with a hand out, so they get to set the agenda. I had hopes Brave was going to alter this trajectory but there seems to be some regulatory capture there. i kind of wonder if they hired some ad people and charisma won over the origin story.