> I wasn't aware that not meeting that goal would result in slapping ads on articles. Yeah, RWW says that in a couple of places, but I don't know why. I don't

> I wasn't aware that not meeting that goal would result in slapping ads on articles. Yeah, RWW says that in a couple of places, but I don't know why. I don't believe the Wikimedia Foundation has ever implied that. (Disclaimer: I work there.) The slogan/hashtag was #keepitfree, but I don't think that implies a number. Anyway, if there had been a shortfall in community donations, the WMF would just have readjusted its budget, or sought more big-donor money. Ads on Wikipedia are not even a remote possibility. But we prefer to get everything from the readership in small donations. Big donations expose the projects to charges of bias, or require us to jump through various hoops that don't directly benefit the community. We'd rather be working for the community 100% of the time, rather than balancing the concerns of the community and people with deep pockets.