4 ms·

They are working hard to avoid loosing the trademark protection of Velcro(R) through "genericization". https://en.wikipedia.org/wiki/Generic_trademark#Avoiding

• ziddoap 7y ago
  Huh, that's really interesting. Is that listed anywhere on the site? I don't know why they didn't just state that front and center, rather than what they have. And even so, they could do it in a lot friendlier of a way than what I had quoted. Is there any reason Kleenex, Coke, etc. have not faced this? Kleenex seems much more generalized than Velcro. Or have they? Has any company actually lost their trademark due to generalization?