Why no fuss initially? Here's a few options to explore: - People and by consequence journalists want new thing and incumbent to succeed (potentially underdog a

Why no fuss initially? Here's a few options to explore: - People and by consequence journalists want new thing and incumbent to succeed (potentially underdog and novelty effect) - Some journalists were well paid to tout it - Lobbyists and think tanks were well paid to quell any potential political and legal concerns - The matter was indeed not obvious to either users or journalists - Experts in privacy were being discounted and undermined - Legal landscape has changed (see GDPR)