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Statoil did not rebrand their gas stations although it could appear to be the case. First they separated the operation into a new subsidiary called Statoil fuel
by tomstoms 7y ago
Statoil did not rebrand their gas stations although it could appear to be the case. First they separated the operation into a new subsidiary called Statoil fuel & retail, which they then sold to Couche-tard, a Canadian convenience store multinational. The deal preserved the right to use the statoil brand for some time. Then couche-tard rebranded them to Cirkle K as part of a global strategy.