I think you'll find two audiences. There are those who are looking to flip domain names and pick up a lot of them to resell, then there are those who buy domai

I think you'll find two audiences. There are those who are looking to flip domain names and pick up a lot of them to resell, then there are those who buy domains more defensively to try to figure out the best domain name for their ideas. In the end, it's just incredibly cheap to get a domain name, so it's no barrier to entry. If I have an idea for a site, the first thing I do is try to find a good domain for it. Depending on how serious I am about the site idea, I will pick up any serious contender for a name. That means for any particular idea, I might register 1-20 domains depending on various factors like how serious of an idea it is and how quickly I find "the" domain name. I'll even buy from set-price brokers up to 4 figures for a domain I think I will eventually use. My portfolio is about 350 domains at the moment, which costs me ~$3150 a year to maintain. That is a footnote expense in almost any profitable small business.