That was as the market was growing. Once it saturated (late 90s?), Apple's held a fairly small, but also reasonably constant proportion IIRC. We're seeing the

That was as the market was growing. Once it saturated (late 90s?), Apple's held a fairly small, but also reasonably constant proportion IIRC. We're seeing the same thing happen in phones; the developed world's market is saturated now and the rate of turnover is slowing, and Apple doesn't have pricing that competes in the developing world. The point I'd disagree with in your comment is that you say "larger, more profitable" when those two don't necessarily go together. Samsung and Chinese vendors are not making more profit than Apple anytime soon.