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Pro tip: good subject lines improve the chances your email will be read, acted on, remembered, and found again later. Every marketing person knows this but the
by gumboshoes 7y ago
Pro tip: good subject lines improve the chances your email will be read, acted on, remembered, and found again later. Every marketing person knows this but the importance doesn't seem to leave that domain. Make them 45 characters or less or so.
Bad: "Question"
Good: "Any avail. tomorrow Tues. 12/2?"
Combine actual dates AND relative ones. Days of week help.
Bad: "Millie Smith"
Good: "Millie Smith asst. dir. new hire"
Bad: "Tuesday"
Good: "work from home - Tuesday planned power outage"
Bad: "report"
Good: "2Q19 sales dept. new business report"
Bad: "canceled meeting"
Good: "Wed. 4/3 sales meeting canceled"