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The iPhone is still THE MOST important product for Apple. No iPhone means no services and no wearable sales. The iPad may sell independently of the iPhone and
by addicted 7y ago
The iPhone is still THE MOST important product for Apple.
No iPhone means no services and no wearable sales.
The iPad may sell independently of the iPhone and Macs would as well, but they are both significantly smaller than the iPhone market.
Apple appears to believe they've saturated their addressable market, and their best bet for growth is to sell more to their existing customer base.
I suspect we will see a shift in their marketing as well. The general ads which would attract new users to the iPhone platform will reduce, and the focus will be more on getting existing iPhone users to upgrade, or buy additional services/products.
- kbutler 7y agoYes, the headline is not just misleading, it is false. Not only does the iPhone drive other revenue streams, "It also still makes up the largest chunk of Apple's revenue." It is no longer the only important product, but it is still the most important.
- phoobahr 7y agoRate of growth is a garbage indicator for anyone who isn't VC funded. Particularily if you're a (still predominantly) hardware outfit with Thea history of designing, producing, shipping and selling some of the most profitable mass market products in history. If I decided to setup a lemonade stand in my front yard and sell one glass today (it's already late in the day here) and 100 glasses tomorrow then the growth argument makes me the most important (future) retailer in the world. Diversification is good for Apple, it's good for the ecosystem and as mentioned elsewhere probably makes it easier for them to produced devices that are less disposable. That's a great story and, given the dollars at stake, an important one. Why bother with the click-bait title that seriously erodes credibility?