While skepticism is very healthy, we should recognize that their interests coincide with ours a lot frequently. Google is very much interested in serving each u

While skepticism is very healthy, we should recognize that their interests coincide with ours a lot frequently. Google is very much interested in serving each user the best possible search results, apart from the advertisers that pay them and their own advertisements. That's not ideal for the user, but denying them the information will not affect just the ads. That said, I use mostly DDG and am satisfied with it. It's a tradeoff.