This is a case of 'genericisation'. A Very Short Introduction” of a man in 1990 who filed for a trademark on his red, white and blue assortment of “Stealth Con

This is a case of 'genericisation'. A Very Short Introduction” of a man in 1990 who filed for a trademark on his red, white and blue assortment of “Stealth Condoms”, with the tag-phrase “They’ll never see you coming.” Northrop, the maker of the B-2 “stealth bomber”, sued to stop him, claiming that the man had purloined and even harmed the reputation of their trademark. He went bust. https://www.economist.com/books-and-arts/2017/09/09/why-companies-dont-want-you-to-take-their-brand-names-in-vain https://www.economist.com/books-and-arts/2017/09/09/why-comp...