When you say "idea" these things rarely thrive in a vacuum. What is really key is 1) What is the problem being addressed? 2) Why is our approach unique, effecti

When you say "idea" these things rarely thrive in a vacuum. What is really key is 1) What is the problem being addressed? 2) Why is our approach unique, effective, more profitable etc. So I would say it is very important to be very clear about these. Execution is a given, if you don't execute well you won't compete and you won't provide a great solution.