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> In the old days, if her product -in this case escape room- would be good, she'd get enough customers by word of mouth alone. We get clients from 5 m away to
by dwild 7y ago
> In the old days, if her product -in this case escape room- would be good, she'd get enough customers by word of mouth alone.
We get clients from 5 m away to 300 km away. The product is great, on a few thousand client, only an handful weren't happy.
> she'd get enough customers by word of mouth alone.
Word of mouth works when there are enough people to listen to it that may be interested in the experience. I'm a fervent believer that anyone can enjoy it, but let be honest, not everyone believes that being locked somewhere is fun ;). Believe me, it's a complaint that we hear often from our client that they weren't able to convince people around them about how awesome escape rooms are.
There's actually money to be made in something that could allow people to find others people to do escape room together, it's something that I often see people asking for in escape room communities.
- Fnoord 7y agoMy SO has claustrophobia. I'm pretty sure she won't enjoy it. I've never done it, but I like the challenge of a puzzle element combined with working together. I don't think such is for everyone. What I've learned from gaming is that a lot of people (most) don't want to be challenged, and M&S (morons & slackers) tend to get away in groups. In general, people just want to be entertained. > [...] > There's actually money to be made in something that could allow people to find others people to do escape room together, it's something that I often see people asking for in escape room communities. Especially something with a small community could use this exposure of word of mouth, or having a platform for their community. You could also be part of the things to do list with the local tourism bureau. The problem is a lack of standardization/consensus on communication method. You could use Facebook for this, or Mastodon, or Discord, or Slack, or Discourse, or Subreddit, or ... someone with authority just has to pick one, make it half decent, spread it by word of mouth, and you're done. If you can find volunteers for this, great. Otherwise, escape rooms could make a non-profit for this to maintain it. Of course, an escape room in Poland can afford to pay less for membership than one in San Francisco.