4 ms·
It is not about who the drug is being intended for -- it is about who the drug is being marketed to. For example there's a massive campaign targeting both men
by notyourday 7y ago
It is not about who the drug is being intended for -- it is about who the drug is being marketed to.
For example there's a massive campaign targeting both men and women engaging in any sort of sexual activity that includes fluid exchange promoting usage of PrEP. One can see it in a subway and on local commercials on TV.
- joshuamorton 7y agoWhere?
- notyourday 7y agoNYC.
- nness 7y agoAssuming in the US? (can't think of another market where prescription drug marketing is unrestricted)
- notyourday 7y agoYes. NYC, specifically. It dropped off a bit during the summer, but it was all over the subway/local TV channels in the spring. There's some new campaign now which unfortunately i don't quite recall but it is highly bizarre. It something along the lines of "equality. make hiv undetectable. Truvada for PrEP." or something like that.