> A headline is absolutely the least important part of an article On the contrary, its a one sentence summary of an article. If combined with humor, it sticks

> A headline is absolutely the least important part of an article On the contrary, its a one sentence summary of an article. If combined with humor, it sticks better. If its too long, it will stick less. If its too sensationalist readers will feel deceived afterwards (and they'll express it). To be fair, it is difficult to make a good headline. Not everyone's cut for it. A good journalist can, but journalism is a race to the bottom and it is hard to compete with masses who lower the standards (seemingly for free thanks to advertisements).