Its really really to hard differentiate yourself as an ISP as most people look to you as utility and ultimately just look at your price. There are in my experie

Its really really to hard differentiate yourself as an ISP as most people look to you as utility and ultimately just look at your price. There are in my experience (see below) two ways to measure/review an ISP: 1) Their customer service. 2) Their actual internet product (be it fibre, lte or copper) Most people get upset,mad and angry when 1(customer service) goes wrong and thus grade the ISP solely on that. They then move to a "better" (read better call centre agent) and usually for a less superior product. Face-it the "Unicorn-ISP" doesn't exist with excellent customer service and excellent connectivity product. Fun side-story/plug. I run www.FibreTiger.co.za. South Africa's largest "Internet Comparison Service". In South Africa we have over 15 fibre networks (only 3 or 4 really matters) and a little over a 100 registered ISP (only about 5-7 really matters and we only list about 20. Keep in mind only about 10%-15% of our population have fibre-coverage. Our biggest problem is most people still don't know how fibre works in our country. I.e you can only get a package from an ISP with a network you have coverage for. I've once be called "unethical" because I told a lady she can ONLY get fibre from this very specific fibre network in her area. (There was no other fibre coverage for her). Yet no matter how I explained she thought I was restricting her choices. Oh well :)