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Why not use something like Amazon SES? They know how to send emails and, most importantly, how to collect complaints and bounces feedback from email providers.
by dennisgorelik 7y ago
Why not use something like Amazon SES?
They know how to send emails and, most importantly, how to collect complaints and bounces feedback from email providers.
- tatersolid 7y agoAhh “open rates”. The great lie of the email marketing industry. Those numbers that Marketo and company show are either completely made up or at least have hidden “scaling algorithms” applied. All modern email clients block all image and CSS requests by default, and email security filters examine any linked URLs automatically. So there is no reliable “opened but did not click” feedback mechanism at all in modern email. Set up a seed list of 100 email addresses you control, send through email marketing tool of choice. Open exactly 1 of those emails from a default client. See what lies their “open rate” dashboard gives you.
- tatersolid 7y agoAbove was a reply to wrong parent but cannot delete. Repost below.