They also put more effort into their products in ways that a lower price point wouldn't support. Like for example, this: https://www.redmondpie.com/why-most-20

They also put more effort into their products in ways that a lower price point wouldn't support. Like for example, this: https://www.redmondpie.com/why-most-2018-smartphones-have-chin-bezel-while-2017-iphone-x-doesnt/ https://www.redmondpie.com/why-most-2018-smartphones-have-ch... Or literally designing their own chips for use in their products which very few other manufacturers can do.