> Consumers determine the price of something based on the single factor of “what they are willing to pay”. If Apple can sell devices at that price, and consumer

> Consumers determine the price of something based on the single factor of “what they are willing to pay”. If Apple can sell devices at that price, and consumers are willing to pay it, then it is by definition not overpriced. Luxury brands are either one of two things, they're either a superior quality product over engineered for the consumer's use case, or they're a $40 chinese made t-shirt with a logo on it. When people learn about the problems with the butterfly keyboard, and the display connectors shorting out -- The luxury good becomes more like an overpriced t-shirt. Companies don't typically buy $40 abercrombie t-shirts for their employees. Nor will they buy $2000 laptops with a 10% failure rate over 2 years or ownership.