There are huge risks with this approach, but there's also a lot of potential. Search could look quite different. It would be an ideal place to experiment with

There are huge risks with this approach, but there's also a lot of potential. Search could look quite different. It would be an ideal place to experiment with and profit from novel search ideas. For example, third party developers may experiment with query-induced flash mobs where people who just performed a similar query could collaborate in real-time to find the information they need. Finding ways to prevent such an ecosystem from descending into absolute chaos would be a fascinating challenge.