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> Most ads isn't about manipulation, it's just about getting your attention and reminding you that this product exists. That is manipulation. If they weren't a

by flukus 7y ago

> Most ads isn't about manipulation, it's just about getting your attention and reminding you that this product exists. That is manipulation. If they weren't actively thinking about visiting one or actively looking for things to do and your advertising convinced them to do it then you've manipulated them into doing something the otherwise wouldn't have.

yoz-y 7y ago
I think the other user here had a great example with his sister’s escape room. If you want to visit one how would you find it if it’s not on your way to work?
- majewsky 7y ago
  The traditional solution to this is the Yellow Pages. The business owner would pay a small fee to be listed. In the internet age, Yellow-Pages-like directories of business do not need a publishing house generating them. You can basically build one yourself from OpenStreetMap data, and if it gains traction in the community, you could turn it into a side business by taking a small fee from businesses, say 10$/yr, to offer them "OpenStreetMap update as a service" for their business's POI.
  - dwild 7y ago
    > The business owner would pay a small fee to be listed. I don't understand how you could do that without being an advertisement. How can you make a few businesses pay a fee without being advantaged against a business that doesn't pay that fee. You do bring an interesting idea, if it's a directory financed by the government, which is neutral and randomize results (or else we would see much more A* companies ;) ), that could works in a way. It may become an administrative nightmare to manage though with categories and stuff.
dwild 7y ago
> If they weren't actively thinking about visiting one or actively looking for things to do and your advertising convinced them to do it ... which is exactly what our ads are doing. None of the targetting that we do is related to anything else than entertainment, or activities to do. I even had to black list plenty of keywords that triggered our ads, some for prostitution service even. Believe me, if we weren't targetting like that, it would cost WAY TOO MUCH. I'm pretty happy right now with an average 4.95% of CTR for the past 2 weeks.

by flukus 7y ago

yoz-y 7y ago

I think the other user here had a great example with his sister’s escape room. If you want to visit one how would you find it if it’s not on your way to work?

majewsky 7y ago
The traditional solution to this is the Yellow Pages. The business owner would pay a small fee to be listed. In the internet age, Yellow-Pages-like directories of business do not need a publishing house generating them. You can basically build one yourself from OpenStreetMap data, and if it gains traction in the community, you could turn it into a side business by taking a small fee from businesses, say 10$/yr, to offer them "OpenStreetMap update as a service" for their business's POI.
- dwild 7y ago
  > The business owner would pay a small fee to be listed. I don't understand how you could do that without being an advertisement. How can you make a few businesses pay a fee without being advantaged against a business that doesn't pay that fee. You do bring an interesting idea, if it's a directory financed by the government, which is neutral and randomize results (or else we would see much more A* companies ;) ), that could works in a way. It may become an administrative nightmare to manage though with categories and stuff.

dwild 7y ago

> If they weren't actively thinking about visiting one or actively looking for things to do and your advertising convinced them to do it ... which is exactly what our ads are doing. None of the targetting that we do is related to anything else than entertainment, or activities to do. I even had to black list plenty of keywords that triggered our ads, some for prostitution service even. Believe me, if we weren't targetting like that, it would cost WAY TOO MUCH. I'm pretty happy right now with an average 4.95% of CTR for the past 2 weeks.