They're not focusing on retention. The author offers admittedly anecdotal evidence, but it's telling. Lots of these pubs that are "implementing paywall" like it

They're not focusing on retention. The author offers admittedly anecdotal evidence, but it's telling. Lots of these pubs that are "implementing paywall" like it's a feature that'll print consumer revenue may experience the same thing, especially the ones that start at $5/year and increase to $50/year on year two.