The idea doesn't really matter, so long as the customer stays the same. The concept that keeping the same customer and approach to distribution and changing the

The idea doesn't really matter, so long as the customer stays the same. The concept that keeping the same customer and approach to distribution and changing the proudct is a pivot is strange. Basically every B2B company I've met chooses a customer and a price point and fills in the details with the right product. That or random luck discovery (or both).