Having just bought a new washer and dryer I can honestly say that my friends opinions were not a factor in the decision at all even though we did speak about it

Having just bought a new washer and dryer I can honestly say that my friends opinions were not a factor in the decision at all even though we did speak about it before I made the purchase. The main reason being other than some superficial elements of the appliances my friends can't really speak intelligently about their own appliances. They tend to not remember beyond the initial purchase point what many of the features even are. For example I asked a friend if his washer contained a heater and while it does he didn't even have a clue that it did. I have a relative working at Home Depot and we just discussed this topic at length given my own recent purchase. Most of their appliance customers come in with some idea of how much money they want to spend and what basic feature set they would like. Then they are looking for a knowledgeable sales associate to explain to them the differences and benefits of the various models. They may have "heard from a friend" that a particular model was good or a particular feature was good but even that information is usually incomplete or incorrect. I would fully expect "social" results for these types of queries to result in even more misinformation.