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I think it demonstrates pharma has excess cash. Also in countries where there’s a public system pharma usually has 0 advertising because people have no choice a
by sprafa 7y ago
I think it demonstrates pharma has excess cash. Also in countries where there’s a public system pharma usually has 0 advertising because people have no choice anyway.
- chimeracoder 7y ago> I think it demonstrates pharma has excess cash. It's only "excess cash" if you assume the ROI on marketing is negative, which is a bold and unsubstantiated claim. > Also in countries where there’s a public system pharma usually has 0 advertising because people have no choice anyway. Direct-to-consumer advertising is only one tiny portion of marketing. European pharmaceutical companies spend massive amounts of money on marketing within Europe.
- sprafa 7y agoWhy does RÓI have to be negative? Do you think that if marketing has good ROI then whatever money they put in they get back, meaning it creates a positive circle? Am I getting this right?