> In the U.S.A. entire generations have given up on cooking (mainly for apparent comfort), and therefore have forgotten about it. Literally. Even worse, they ar

> In the U.S.A. entire generations have given up on cooking (mainly for apparent comfort), and therefore have forgotten about it. Literally. Even worse, they are therefore incapable of passing on this cultural "rule" either. This is exactly it. The marketing power behind processed foods has kept generations of Americans from realizing that they're even able to do things that every household did itself when our great-grandparents were alive. In our home, I bake our sandwich bread. Even my grandmother marvels that I do so, but with a KitchenAid it takes me hardly any time, costs practically nothing ($0.44/loaf) and produces far better bread than any I've found in a store. When my kids begin to need lunchmeat, I'll roast our own turkey and beef: it'll be cheaper, it'll taste better, it won't have preservatives, and my kids will learn from me what I never learned from my own family: that we can feed ourselves.