I've had both. I had the Beyond Burger at a burger/beer joint and it was legit good. But I was surprised and very satisfied with it, as was the buddy I was with

I've had both. I had the Beyond Burger at a burger/beer joint and it was legit good. But I was surprised and very satisfied with it, as was the buddy I was with who is also not a vegetarian. I had the Impossible Burger at Burger King, and it's now my go-to for when I want a fast food burger. It won't fool you, but it's about equally satisfying and it makes me feel less bad about the environmental and ethical impacts of a beef burger. I will say that I've mostly eliminated red meat from my diet due to ethical/environmental/health concerns, so convincing me to try and continue eating one of these is much easier than convincing a die-hard carnivore, or even a middle of the road meat eater.