Yeah, as much as I would like to see a market-based solution to this, I'm not sure how it would work exactly. Equifax seems to be the exception to the rule tha

Yeah, as much as I would like to see a market-based solution to this, I'm not sure how it would work exactly. Equifax seems to be the exception to the rule that most of the data lost in most of the breaches we hear about was given voluntarily; the customers are the ones getting screwed and they still willingly hand over their data to anyone who offers a small discount or even just a newsletter sign-up. It seems like most people don't care about privacy, at least not enough to pay more for it.