4 ms·

In the U.S.A. entire generations have given up on cooking (mainly for apparent comfort), and therefore have forgotten about it. Literally. Even worse, they are

by Create 16y ago

In the U.S.A. entire generations have given up on cooking (mainly for apparent comfort), and therefore have forgotten about it. Literally. Even worse, they are therefore incapable of passing on this cultural "rule" either. These kinds of articles are weak window-dressing attempts. Processed food lobby is far more powerful[1,2] (though I suspect Dutch know about industrialized food), so the NYT article is somewhat tongue-in-cheek. http://www.ted.com/talks/lang/eng/jamie_oliver.html http://www.ted.com/talks/lang/eng/jamie_oliver.html And the tragedy is, that Jamie Oliver has failed to bring in change in schools in in the U.K., so he went off for a larger market (U.S.A.). It is a niche area. [1] http://www.foodincmovie.com/ http://www.foodincmovie.com/ [2] http://www.bbc.co.uk/blogs/panorama/2010/12/supermarkets_what_price_cheap.html http://www.bbc.co.uk/blogs/panorama/2010/12/supermarkets_wha...

jemfinch 16y ago
> In the U.S.A. entire generations have given up on cooking (mainly for apparent comfort), and therefore have forgotten about it. Literally. Even worse, they are therefore incapable of passing on this cultural "rule" either. This is exactly it. The marketing power behind processed foods has kept generations of Americans from realizing that they're even able to do things that every household did itself when our great-grandparents were alive. In our home, I bake our sandwich bread. Even my grandmother marvels that I do so, but with a KitchenAid it takes me hardly any time, costs practically nothing ($0.44/loaf) and produces far better bread than any I've found in a store. When my kids begin to need lunchmeat, I'll roast our own turkey and beef: it'll be cheaper, it'll taste better, it won't have preservatives, and my kids will learn from me what I never learned from my own family: that we can feed ourselves.
tptacek 16y ago
You know, this sounds truthy, but as much packaged food as the supermarket does sell, just by store volume, it seems like most people are still cooking. The meat section at my local Safeway-affiliate is, for instance, larger than the frozen meal section.

by Create 16y ago

jemfinch 16y ago

> In the U.S.A. entire generations have given up on cooking (mainly for apparent comfort), and therefore have forgotten about it. Literally. Even worse, they are therefore incapable of passing on this cultural "rule" either. This is exactly it. The marketing power behind processed foods has kept generations of Americans from realizing that they're even able to do things that every household did itself when our great-grandparents were alive. In our home, I bake our sandwich bread. Even my grandmother marvels that I do so, but with a KitchenAid it takes me hardly any time, costs practically nothing ($0.44/loaf) and produces far better bread than any I've found in a store. When my kids begin to need lunchmeat, I'll roast our own turkey and beef: it'll be cheaper, it'll taste better, it won't have preservatives, and my kids will learn from me what I never learned from my own family: that we can feed ourselves.

tptacek 16y ago

You know, this sounds truthy, but as much packaged food as the supermarket does sell, just by store volume, it seems like most people are still cooking. The meat section at my local Safeway-affiliate is, for instance, larger than the frozen meal section.