I'd say provide both models but be light on ads. If people are going to use adblock, you can't stop them and they'd never click on ads anyway. If people aren't

I'd say provide both models but be light on ads. If people are going to use adblock, you can't stop them and they'd never click on ads anyway. If people aren't using adblock then treat them with respect like most of the modern web isn't. Put focus on making your premium experience better because these are obviously your most loyal customers.