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I'm sure that's some of it, but it's also a result of lists being pulled ahead of time. Imagine you have 100,000 subs and 10,000 of them are going to get promot
by lbatx 7y ago
I'm sure that's some of it, but it's also a result of lists being pulled ahead of time. Imagine you have 100,000 subs and 10,000 of them are going to get promotion A and then another 15,000 (with some overlap) promotion B. Often, the lists are pulled before the content is ready. Sometimes getting the final approval on marketing emails takes a bit, and so the person who unsubbed when they got email A are already on the list for email B.
- lancesells 7y agoAs someone who works in email I've never used a platform that's not using real-time lists or segments. A business could certainly do it this way but it would be a lot more work and a lot less effective.
- lbatx 7y agoI'm not saying it's best practice. I'm just describing some things I've seen.
- dennisgorelik 7y agoIt is very expensive to work with out-of-date email list. If emails address bounced or, especially, if potential recipient is known for clicking "spam" button, then sending email to such recipient significantly lowers bulk email sender score. I use a rule of thumb that every "spam" click costs me (as a bulk email sender) about $10. If somebody already unsubscribed -- it is quite likely that the next time they receive similar email -- they will click "Spam" button (which would cost me $10). So I try to process "Unsubscribe" clicks quickly.