All advertising is targeted; the granularity and fidelity of targeting are what changes. Also, the systems used to calculate conversions from Superbowl ads, TV

All advertising is targeted; the granularity and fidelity of targeting are what changes. Also, the systems used to calculate conversions from Superbowl ads, TV ads, cross-reference multiple data sources that often contain more private information than whatever data sources are consumed by your regular targeted banner advert.